Inspire Connect Educate
The runway is not sacred!
Until we experienced NYFW, we thought all runways were like those of Chanel or Alexander McQueen: exclusive, high-end, and incredibly hard work. Now, we're not saying you don’t put in effort with your runway experience, but starter runways are a real thing everywhere except Australia—and we’re about to change that!
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Let’s break down our inclusive runway experience, specifically designed for those just starting out on this exciting journey:
Have other questions? Make sure to email us: info@ecocollectiveau.com
What if I've never made a collection for a runway before? Will it be hard?
No, absolutely not!
We are not saying that you won't put some work in but you won't do anything different than you would when making or designing your current range. And guess what, you can use your current range which means you don't have to make anything new at all!
Do I have to follow trends in order to apply?
This is a big NO!
Being eco is hard enough. The last thing we want to do is treat you lie other runway experiences. The point is to give great people and products a wonderful place to showcase their work. What you choose to show is up to you.
What if I don't have a full outfit? Can I apply?
Yes you can!
There are two ways to go about this:
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1. Partner with a brand. We have a partner day on Friday, Nov 22nd where you can have a look and see if there are other brands that you can partner with to complete your looks. This is incredibly common in this type of runway and is a great opportunity to leverage another brand's socials and customers.
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2. Simply source the items yourself or ask the models to bring their favourite jeans, bottoms or even underwear. We have stylists available to help you with this so do not worry about what to pair with your accessories or clothing.
What about models, makeup and hair? How does that work?
You don't have to worry about any of that.
We’ll provide a diverse range of models in all shapes, sizes, and ages to represent your brand. For hair and makeup, we’ll go with a general look that’s both trendy and flattering, ensuring you get stunning editorial shots while maintaining a style that works for every brand.
How does the actual runway show work?
It is a continuous event.
Unlike feature shows, inclusive runway experiences are fluid: They run all day with some breaks and allow the audience to come and go at any time.
Is there reserved seating?
Not really.
Other than major sponsor seats, people are free to sit where they like as well as stand. The space is large enough to accommodate over 150 people at a time.
What does the process of collection drop-off and pickup look like?
Safe and Simple
Your collection can be dropped off at Kensington Town Hall on Friday, November 22nd, between 4pm and 8pm. It is safe. You can pick up your collection 1hr after your show.